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Are you encouraging future employees to lie?

Interviewers make the task of asking questions into an art. Like cracking open a pomegranate, there are correct ways and incorrect ways at getting to the juicy facts. Even so, interviewers are only as good as the questions they have drafted…

Three Mistakes of Research Rookies

What I love about research is that it allows you to be an expert. Clients have questions. You find the answers. Although he/she has been in this business for years—you know what their customers are thinking NOW—because you asked. But this…