Posts

Big Pharma, Give the Ads a Rest!

If you routinely spend time watching commercial TV networks, it’s obvious that the barrage of big pharma ad battles is getting increasingly annoying. Apparently, we are flummoxed by which medication is best for our "moderate to severe plaque…
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The Robots Have Terrible Taste

Last year, McCann Japan built an artificial intelligence creative director (AI-CD).  The machine uses troves of past advertisements to draw upon to create a new ad.  The client, Clorets, got to pit man and machine. Two ads were created, you…
marketing vs advertising

Marketing vs. Advertising

What is the difference between marketing and advertising? Try as I might to explain the complex relationship, a uniquely dynamic interplay between both kinds of work continues to perplex questioners. My hope is to put their confusion to rest…
HP logo

Keep it Stupid Simple

Many companies in the past have used minimalism and negative space in their corporate logos to great effect, most famously FedEx with their hidden arrow, USA network and the Girl Scouts. Recently, HP unveiled their latest version of their logo…
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Really Good Advertising

Advertising was my first choice for a career since middle school. I remember feeling a calling to the industry and pursued my interest in it all the way through to the present – now working in market research. It has always been an effective…