Giving Back — Back to School Edition

One of the things I appreciate about working at Ideba is the company’s focus on giving back to the community. Ideba has partnered with West Union Elementary in Hillsboro, Oregon to help provide school supplies for classrooms, sponsoring assemblies…

Marketing Spend Options – How to Know What Works?

This cartoon in Marketing Week really spoke to me.  The question it brings up is: what is really working in the marketing mix?  The answer is: it’s hard to say. A marketer needs specific tracking tools for each medium chosen and some of…

Don't Text and Walk

Distracted driving has been a huge, often fatal, burden on society. Despite hefty fines and the constant reminders of the potential catastrophic consequences, many drivers still use their phones when behind the wheel. It’s simple common…
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If you share it will they come?

Just over a year ago, Ideba joined ‘The Quiet Giant of Content Marketing,’ better known as SlideShare. with over 60 million visitors and 3 billion slide views every month, SlideShare is the world’s most used online presentation sharing…

Choosing Questions Wisely

Market research involves many subtle nuances that go unnoticed and impact the level of insight gained from a project. The fundamental principles of good research are just as much based on skillful composition as science. The key to an effective…

Endorsing the New LinkedIn Changes

You've likely noticed the recent major change to LinkedIn.com - with the shift in emphasis from Recommendations to Endorsements. Does this new feature make profiles better or is it simply a means of keeping users engaged (and looking at ads)…