The Distraction of the Cell Phone

As time goes on, technology continues to evolve. We used to use our cell phones primary for phone calls. At least I did. Then, it expanded to include texting, emailing and taking pictures. Now we use them for almost everything. From posting…

Kids Helping Kids - Help Bring Clean Water to a School

If you follow the Ideba blog or our social media accounts, you’ve probably noticed that we just completed two major events that are part of our annual commitment to education and giving back to the community. If you are not familiar with what…

Big Pharma, Give the Ads a Rest!

If you routinely spend time watching commercial TV networks, it’s obvious that the barrage of big pharma ad battles is getting increasingly annoying. Apparently, we are flummoxed by which medication is best for our "moderate to severe plaque…

iPhone X and Face ID

Apple recently announced the upcoming release of the iPhone 8 and 8 Plus as well as the iPhone X. I did not watch Apple’s event, but I have picked up on some of the highlights over the past few days. Mainly, the iPhone X’s Face ID feature. Unlocking…

Marketing & Sales Training in Uganda

In 1995, I landed my first job in direct marketing. The agency President (an Elvis lookalike and super cool guy) walked into my office on day one, and placed a book on the desk in front of me… “Successful Direct Marketing” by Bob Stone…

Sitting With a Celebrity

Having worked in the luxury hotel industry for several years, I’ve come across a ton of celebrities. When I first started in the industry, I was 19 years old. I was overly excited every time I saw someone who was even remotely famous. The…

My Second Eclipse

In my youth, I enjoyed a total eclipse.  I was in school and stared through exposed x-ray film as the moon slowly blotted out the sun and darkness fell. It was cool. (Yes, I know that exposed x-ray film is not a safe medium through which…

Giving Back — Back to School Edition

One of the things I appreciate about working at Ideba is the company’s focus on giving back to the community. Ideba has partnered with West Union Elementary in Hillsboro, Oregon to help provide school supplies for classrooms, sponsoring assemblies…

Marketing Spend Options – How to Know What Works?

This cartoon in Marketing Week really spoke to me.  The question it brings up is: what is really working in the marketing mix?  The answer is: it’s hard to say. A marketer needs specific tracking tools for each medium chosen and some of…

Don't Text and Walk

Distracted driving has been a huge, often fatal, burden on society. Despite hefty fines and the constant reminders of the potential catastrophic consequences, many drivers still use their phones when behind the wheel. It’s simple common…