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A Different Approach to Performance Evaluations

Business professionals understand the purpose and value of performance evaluations. Most large businesses offer employees an evaluation once per year. Executives often claim the benefits of conducting evaluations revolve around career development…

The Curse of "Um"

Most employees in business are tasked to give presentations at some point in their career. Some make a living off their ability to capture an audience's attention, while others find more enjoyment in creating the presentation than speaking to…
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Can Consumers Trust a #ad?

Marketing campaigns for product or services that use celebrity testimonials or endorsements are nothing new to consumers, the beast that is social media has morphed this concept into an entirely new animal. In the beginning, it was mainly celebrity…

Reality Not Required

Hands down, my most admired designer is Jim Jannard. The founder of Oakley (sunglasses) and RED (cameras), he doesn’t do TED talks or wastes time on the speaking circuit. Because he is heads down working (when not on one of his private Fiji…
close-up of the google.com search homepage displayed on a lcd computer screen with silhouette of a man's head out of focus in the foreground.

In “Don’t be evil,” define “evil”

  “The European Union’s antitrust chief hit Google with a record $2.7 billion fine Tuesday, saying the powerful Web search leader illegally steered users toward its comparison shopping site and warning that other parts of Google’s…
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Marketing to Nostalgia

Lime Skittles are back! I wonder if Marshawn Lynch is pumped about it (or maybe he loves the green apple flavor that replaced lime)? Why is this a big deal? Lime flavored Skittles were replaced in 2013 and nostalgic fans have been pleading with…
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Marketing David Lynch Style

Let’s face it, David Lynch is cool. He was when Twin Peaks took off about 27 years ago, and he still is. Why this realization? I’m in marketing and something as long-awaited as the return of Twin Peaks needed the right approach. And,…
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Dinner in the Dark

Recently, I took advantage of a neat opportunity to experience a different kind of restaurant. This restaurant was Dark Table – located in Vancouver, BC. The unique experience that Dark Table offers is that of enjoying a meal without all 5…
bright picture of man with crossed fingers

Are you encouraging future employees to lie?

Interviewers make the task of asking questions into an art. Like cracking open a pomegranate, there are correct ways and incorrect ways at getting to the juicy facts. Even so, interviewers are only as good as the questions they have drafted…

Could VR be what 3D TV had hoped to be?

The consumer audio-visual technology sector is a competitive place. It seems that new products are consistently rolled out before their predecessors have reached the homes of most consumers. While high definition flat screen TVs are the…