White-glove service is in the details

In preparation for a recent flight, I downloaded all four episodes of Netflix’s Working: What We Do All Day, figuring I’d maybe watch part of one – in addition to listening to a few podcasts, answering some emails, and hopefully taking…
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Tech desperately wants AI for its ‘next big thing’

AI is a bit of a mess right now: “The race to lead AI has become a desperate hunt for the digital data needed to advance the technology. To obtain that data, tech companies including OpenAI, Google, and Meta have cut corners, ignored corporate…

The Subjectivity of 1-10 Scale Ratings: Navigating Nuances in Customer Satisfaction

Customer satisfaction ratings serve as a vital tool for us at Ideba to gauge the success of not just our client’s products and services, but our own work as well. The quintessential 10/10 rating is often the coveted benchmark. However, beneath…

Smooth Implementations: Are you setting your customers up for success?

Prospective first-time home buyer here. As anyone who has bought a house knows, this process can be stressful. For me, the saving grace has been having a knowledgeable and transparent realtor. On the internet, there are conflicting answers to…

We Are the Champions: Leveraging the Power of Customer Advocacy

If you live in the Pacific Northwest, moss is a part of life. The moist temperate climate is the perfect breeding ground for spores to spread easily and quickly. If you leave something outside all winter, I guarantee that by the spring solstice,…

Not all clients are created equal.

My curiosity was captured by a question posed last week on LinkedIn… "Is the customer always right?" I thought about it from a couple of other angles: "Do vendors always have to act in a subservient manner, and do good and bad clients…

Am I Built for the Future?

Here's the thing: I'm a Gen X guy, smack dab in the digital evolution crossroads, with a suitcase full of gadgets that have turned into nothing more than high-tech doorstops. My journey began with the unforgettable screech of dial-up internet,…

The Power of Stretching

        I. The Desk Dilemma Maintaining a healthy work-life balance with a desk job can be a real challenge. With most of our time spent hovering over our desks and staring at our devices, our bodies feel the strain. Although desks serve…
Your habits decide your future

Don’t leave crumbs, dissect your success, and give your obstacles credit!

It’s the end of February – arguably the most difficult time of year (in Western Pennsylvania, at least) to stay motivated. We’ve crawled out of the thick of post-holiday blues, kicked off New Year’s resolutions, and tried to celebrate…