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Bridging the Talent Gap

There has always been the question of when to outsource marketing functions to agencies, but the past three years has seen the upswing of corporations hiring in-house talent. A lot of this stems from the commitment to social media and the adoption…
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Workplace culture—More important now than ever before?

The world that we live in seems to get a little weirder and a little wackier each and every year. Social issues, geo-political issues, financial challenges, increasing expectations, and more. These challenges play out in homes and workplaces…
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Stop Living the Entitled Life

We live in a world where people feel a sense of entitlement. Entitled to a job they know nothing about. Entitled to receiving an exorbitant amount of money for a job they have no experience doing. Entitled to covered medical benefits, because…
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Your Agency Should Be the Antidote to the Kool-Aid

In the world of corporate technology, it is painfully difficult to maintain third-party objectivity.  It’s hard to adopt and maintain the attitude with which prospects approach your products and services.  When working with a product or…

Dear Spotify: Please bring back the Musical Year in Review

I’ve been a Spotify user ever since it became available in the US. One of the things I loved about the service was the Spotify Year in Review that they would release in December. They gave us all sorts of interesting, geeky music data to sift…

2017: The Year of Truth?

We’re all inhaling a collective deep breath readying to exhale a heartfelt goodbye to 2016. This time, on December 31st at midnight as we sing Auld Lang Syne, it will mean more than it has in past years.  This has definitely been a year to…

Great Expectations

I am a big advocate for good customer service. Shocking, I know. Of course, nobody wants bad customer service and nobody wants to feel like the company they are supporting doesn’t care about their needs. That being said, I think you can easily…

Love Makes The (Ad) World Go ‘Round

“For more years than I can remember I have used the same shampoo: Head & Shoulders. Ridiculous, isn’t it? I mean it’s a shampoo to remove dandruff, which it does. But I’ve no hair, let alone dandruff! Still, I love Head & Shoulders.…

Amazon Whoa!

Have you ever been in a grocery store waiting in line to check out behind a bunch of screaming kids and wondered if there could be an easier way to leave without having a meltdown? Well your dreams may become a reality soon. Amazon just recently…

Yelling at Home

I never took kindly to Siri. It consistently took a few tries to understand me, and then when it finally accepted what I was saying, it took too long to get my answer. It was simply always easier to type. It is different, however, having…