Could VR be what 3D TV had hoped to be?

The consumer audio-visual technology sector is a competitive place. It seems that new products are consistently rolled out before their predecessors have reached the homes of most consumers. While high definition flat screen TVs are the…
young boy play with fidget spinner stress relieving toy

Fidget Media

I removed the Netflix app after I caught my 6 yr old watching Family Guy. It was replaced with YouTube Kids. And I was excited about it. Lots of educational content. Animals, food, space, culture. All good things. But then I would be asked for…
coffee and pencil sketch non profit on paper

Why Starbucks could be the coolest non-profit ever. How about it, Howard?

I love Starbucks. Can’t think of a better way to start the day, and it’s often the fuel for creative ideas, or a burst of extra brain power. Great company. They do a lot of good work with social causes, and have shown a commitment to…
rear view of businessman with case staring at blackboard with question marks drawn on it. concept of it raises too many questions

You Don’t Know What You Don’t Know

How do you know what your customer wants if you don’t take the time to ask them? And I don’t mean a generic online survey that is sent out after each purchase or experience. I am talking about a legitimate program that you use day in and…
digital painting of futuristic sci-fi city with skyscraper at sunset ,illustration

The End of Tech Utopianism?

The fetishization of technology—the assumption that any technological advent is cause for both celebration, and musings on the utopia it will doubtless usher in—often amazes me. We’re grabbing fitness trackers with the zeal of desperate…
industrial designer working on project in office

Product Design as Art

I love beautiful product design and I don’t think that I am alone in that. There is something about melding a unique form with great function that can speak to us and elevate objects to the realm of art. Materials, in addition to form, play…
closeup of male hand.bearded young man wearing virtual reality goggles in modern coworking studio. smartphone using with vr headset in office. horizontal, blurred

VR Is Here to Stay

It’s time for our annual report on VR progress.  It was a hot subject of speculation a few years ago before the massive push began in earnest.  We first blogged about it in 2015 and the big question was: will this be yet another failed…
color circles, flat icons in a speaker shape: digital marketing, social media, network, computer concept. abstract background with connected objects in integrated group of element.

When Brands Miss the Mark

Brands know in this day and age that being part of the conversations their consumers care about is key to a successful campaign. Yet, what brands seem to fail to realize is how much risk there is in entering a conversation where you simply don’t…
an owl with glasses is reading a book in the woods

You Get What You Give

This is an important week in my professional life. I am celebrating five years of service with Ideba, and it has caused me to look introspectively at my time as an intern, a research analyst, and a research manager for the company. Although…
Magnifying glass on page of book

Brand Building: Research First

Great branding is the most direct and powerful way for your company to tell the world who you are and what you stand for. But how do you filter all your creative design options to both please the client and reach consensus within your team? Even…