Reality Not Required

Hands down, my most admired designer is Jim Jannard. The founder of Oakley (sunglasses) and RED (cameras), he doesn’t do TED talks or wastes time on the speaking circuit. Because he is heads down working (when not on one of his private Fiji…
close-up of the google.com search homepage displayed on a lcd computer screen with silhouette of a man's head out of focus in the foreground.

In “Don’t be evil,” define “evil”

  “The European Union’s antitrust chief hit Google with a record $2.7 billion fine Tuesday, saying the powerful Web search leader illegally steered users toward its comparison shopping site and warning that other parts of Google’s…
photo album of trip in summer on wood table. instant photo of retro camera - vintage and retro style

Marketing to Nostalgia

Lime Skittles are back! I wonder if Marshawn Lynch is pumped about it (or maybe he loves the green apple flavor that replaced lime)? Why is this a big deal? Lime flavored Skittles were replaced in 2013 and nostalgic fans have been pleading with…
forested mountain slope in low lying cloud with the evergreen conifers shrouded in mist in a scenic landscape view

Marketing David Lynch Style

Let’s face it, David Lynch is cool. He was when Twin Peaks took off about 27 years ago, and he still is. Why this realization? I’m in marketing and something as long-awaited as the return of Twin Peaks needed the right approach. And,…
closeup portrait headshot young woman closing covering eyes with hands can't look hiding avoiding situation isolated grey wall background. see no evil concept. human emotion face expression perception

Dinner in the Dark

Recently, I took advantage of a neat opportunity to experience a different kind of restaurant. This restaurant was Dark Table – located in Vancouver, BC. The unique experience that Dark Table offers is that of enjoying a meal without all 5…
bright picture of man with crossed fingers

Are you encouraging future employees to lie?

Interviewers make the task of asking questions into an art. Like cracking open a pomegranate, there are correct ways and incorrect ways at getting to the juicy facts. Even so, interviewers are only as good as the questions they have drafted…

Could VR be what 3D TV had hoped to be?

The consumer audio-visual technology sector is a competitive place. It seems that new products are consistently rolled out before their predecessors have reached the homes of most consumers. While high definition flat screen TVs are the…
young boy play with fidget spinner stress relieving toy

Fidget Media

I removed the Netflix app after I caught my 6 yr old watching Family Guy. It was replaced with YouTube Kids. And I was excited about it. Lots of educational content. Animals, food, space, culture. All good things. But then I would be asked for…
coffee and pencil sketch non profit on paper

Why Starbucks could be the coolest non-profit ever. How about it, Howard?

I love Starbucks. Can’t think of a better way to start the day, and it’s often the fuel for creative ideas, or a burst of extra brain power. Great company. They do a lot of good work with social causes, and have shown a commitment to…
rear view of businessman with case staring at blackboard with question marks drawn on it. concept of it raises too many questions

You Don’t Know What You Don’t Know

How do you know what your customer wants if you don’t take the time to ask them? And I don’t mean a generic online survey that is sent out after each purchase or experience. I am talking about a legitimate program that you use day in and…