Entries by Jenna Fuchs

Marketing David Lynch Style

Let’s face it, David Lynch is cool. He was when Twin Peaks took off about 27 years ago, and he still is. Why this realization? I’m in marketing and something as long-awaited as the return of Twin Peaks needed the right approach. And, again, at the direction of Mr. Lynch it got the imaginative treatment […]

Dinner in the Dark

Recently, I took advantage of a neat opportunity to experience a different kind of restaurant. This restaurant was Dark Table – located in Vancouver, BC. The unique experience that Dark Table offers is that of enjoying a meal without all 5 senses intact – specifically, without your eyesight. Dark Table is one of the number […]

Are you encouraging future employees to lie?

Interviewers make the task of asking questions into an art. Like cracking open a pomegranate, there are correct ways and incorrect ways at getting to the juicy facts. Even so, interviewers are only as good as the questions they have drafted to ask candidates. Good interview questions elicit long and detailed answers from the respondent. […]

Could VR be what 3D TV had hoped to be?

The consumer audio-visual technology sector is a competitive place. It seems that new products are consistently rolled out before their predecessors have reached the homes of most consumers. While high definition flat screen TVs are the current norm for most, 4K TVs are slowly gaining more market share as more networks and streaming platforms adopt […]

Just Say No to Instant Infographics

It’s a fact (but maybe not a surprise) that our attention spans are decreasing: A 2015 study reports that the average human attention span has decreased by 4 seconds in the past 15 years. What’s a content marketer to do? Get visual. Research shows that the human brain actually processes more information when it’s presented in a […]

2017: The Year of Truth?

We’re all inhaling a collective deep breath readying to exhale a heartfelt goodbye to 2016. This time, on December 31st at midnight as we sing Auld Lang Syne, it will mean more than it has in past years.  This has definitely been a year to forget in so many ways. Conversely, I will remember certain […]

Love Makes The (Ad) World Go ‘Round

“For more years than I can remember I have used the same shampoo: Head & Shoulders. Ridiculous, isn’t it? I mean it’s a shampoo to remove dandruff, which it does. But I’ve no hair, let alone dandruff! Still, I love Head & Shoulders. I won’t buy or use anything else.” This is a quote from […]

Amazon Whoa!

Have you ever been in a grocery store waiting in line to check out behind a bunch of screaming kids and wondered if there could be an easier way to leave without having a meltdown? Well your dreams may become a reality soon. Amazon just recently announced that they hope to open 2,000 brick and […]

Yelling at Home

I never took kindly to Siri. It consistently took a few tries to understand me, and then when it finally accepted what I was saying, it took too long to get my answer. It was simply always easier to type. It is different, however, having Amazon Alexa in my house. Having her reinforces why Siri […]

Please Don’t Kill Off the Jumbo Jet

As a child, I stood for hours on end – sometimes the entire weekend, watching planes take off and land at our local airport. I was young, naive, and didn’t even know planes flew based on predetermined schedules. In 1994, I took my first ever ride in a Boeing 747 – a transatlantic flight. I’d […]