Sitting With a Celebrity

Having worked in the luxury hotel industry for several years, I’ve come across a ton of celebrities. When I first started in the industry, I was 19 years old. I was overly excited every time I saw someone who was even remotely famous. The…

My Second Eclipse

In my youth, I enjoyed a total eclipse.  I was in school and stared through exposed x-ray film as the moon slowly blotted out the sun and darkness fell. It was cool. (Yes, I know that exposed x-ray film is not a safe medium through which…

Giving Back — Back to School Edition

One of the things I appreciate about working at Ideba is the company’s focus on giving back to the community. Ideba has partnered with West Union Elementary in Hillsboro, Oregon to help provide school supplies for classrooms, sponsoring assemblies…

Marketing Spend Options – How to Know What Works?

This cartoon in Marketing Week really spoke to me.  The question it brings up is: what is really working in the marketing mix?  The answer is: it’s hard to say. A marketer needs specific tracking tools for each medium chosen and some of…

Don't Text and Walk

Distracted driving has been a huge, often fatal, burden on society. Despite hefty fines and the constant reminders of the potential catastrophic consequences, many drivers still use their phones when behind the wheel. It’s simple common…