closeup hand arrange wood letters as csr abbreviation(corporate social responsibility)

Commercial Social Consciousness

A new trend emerged during this year’s Super Bowl: a growing social consciousness in the content of the commercials.  It’s pretty obvious to observant U.S. citizens that we’re now in an age of insensitivity compared to the past decade…
lollipop colors craft detail candy flavors, sugar

Lollipop Moments

A couple of years ago, I had the opportunity to become involved in a student leadership group that allowed me to attend a number of conferences across Canada. One of the first conferences I attended featured a keynote speaker I had seen in…
Alfa Romeo car

Will Fiat Chrysler Be Able to Summon a Dragon?

For me, the biggest surprise of the 2017 Super Bowl was not the remarkable fourth quarter comeback by New England Patriots. Although unexpected, I was more surprised to see repeat, big-bucks advertising and lead-ins for Alfa Romeo—a vehicle…

Just Say No to Instant Infographics

It’s a fact (but maybe not a surprise) that our attention spans are decreasing: A 2015 study reports that the average human attention span has decreased by 4 seconds in the past 15 years. What's a content marketer to do? Get visual. Research…