marketing vs advertising

Marketing vs. Advertising

What is the difference between marketing and advertising? Try as I might to explain the complex relationship, a uniquely dynamic interplay between both kinds of work continues to perplex questioners. My hope is to put their confusion to rest…
HP logo

Keep it Stupid Simple

Many companies in the past have used minimalism and negative space in their corporate logos to great effect, most famously FedEx with their hidden arrow, USA network and the Girl Scouts. Recently, HP unveiled their latest version of their logo…
pattern turking

Pattern Turking

I’m forever enamored with the idea of “scale.” You hear it a lot. Sure, some companies are doing it well. But if you dig under the surface of the companies that say they are scaling, they really aren’t. Take Zenefits. One of my favorite…
Power Team

Power of Team

April 28 is fast-approaching. That’s the day that we’ll have our annual business review (ABR), a gathering that includes the core Ideba team, along with our Board of Advisors. QBRs and our ABR are an essential part of our culture, bringing…