Victoria BC

10 Things You Probably Didn’t Know About Victoria, BC

Victoria, BC, Canada is home to one of Ideba’s offices and boasts a few impressive landmarks, interesting history and gets to brag to the rest of Canada about the non-existent winter. Here are a few things about Victoria that you may not have…
generic versus personalization

Personalization or go generic?

Having spent most of my career in hospitality, I see things very different than most. I have a special eye for detail and also for errors. Most of that relates to my own hotel experiences. I can almost guarantee that my experience of staying…
Space travel

Are Rockin’ Special Effects the Enemy of Space Travel?

I grew up in the golden era of space travel.  Manned missions to the moon were national news that led the national conversation.  It stopped us in our tracks when the 3 television stations (yes, three) broadcast images of Americans in space. The…
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Really Good Advertising

Advertising was my first choice for a career since middle school. I remember feeling a calling to the industry and pursued my interest in it all the way through to the present – now working in market research. It has always been an effective…
Businessman question marks

The Customer’s Always Right?

Doing my earliest public-facing job, I helped serve diners in a restaurant. During this time, I first heard “The customer is always right,” proclaimed by my manager. The expression stuck in my head and I wondered if that could really…