Enough with the Backstory as New Story!

This is a digression from the core goal of the Ideba blog, I admit, but the content of this entry is loosely related.  My subject is: I’m tired of the backstory as source material for new story thing…it’s just getting out of control and…

Pumpkin Spice Everything

Nielsen research statistics state that 37% of U.S. consumers purchased a pumpkin-flavored product last year and that pumpkin products accounted for $361 million in sales, growing 79% since 2011. Thanks to the help of really good branding, pumpkin-flavored…

What Is The Worst That Can Happen?

Coming from a world of marketing, the biggest disasters are usually the printing of a 5,000 piece direct mail deliverable with a typo. After spending the last few months working with a client as an IT project manager, I have learned that disaster…

The Declining Merit of the Serif

  Last week Google unveiled their shiny new redesigned logo, sending Twitter aflutter and the blogosphere into overdrive. There were understandably a lot of differing opinions about the refresh, but commenters in general have been…