Change Your Mentality, Change Your Life

I started off this year, like most, with a goal of eating healthier and spending more time exercising. I realized that I always had the same goal, but my results were not appearing as I had expected. As most people do, I had hoped that I would…
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If you share it will they come?

Just over a year ago, Ideba joined ‘The Quiet Giant of Content Marketing,’ better known as SlideShare. with over 60 million visitors and 3 billion slide views every month, SlideShare is the world’s most used online presentation sharing…

Time to Pause and Reflect

Over the past five and a half years, there have been lots of ups and downs associated with starting and managing Ideba. Thankfully a LOT more highs than lows – and there’s not a day that passes for which I am not grateful for the opportunity.…

The End of an Era

So “The End of an Era” is coming, according to AMC’s Mad Men final season tagline. It has certainly been a professional inspiration to remember the power of story as Don Draper reminds us almost every episode. Brands and marketers alike…