It Pays To Be Selective

An internship is an important first step in establishing relationships between employers and employees. If the former is successful in their selection, it will end in a perfect “win-win” transaction. Intern gets a full time job, and business…

Apple Descends to the Lifestyle Market

Marketing and branding can do good things. They can work to provide information on products and tools that businesses or individuals might need, find useful, or just plain want. That’s all great. However, marketing and branding can go seriously…

Are These Design Trends Truly Overrated?

It’s March, which for sports loving Americans means that the NCAA basketball tournament is here. Fast Company decided to play on the tournament bracket idea by creating brackets for the Most Overrated Designs in the categories of graphic design,…

Making the Most of Customer Evidence

Reading this article in Forbes (It's Time Get Serious About Managing The Quality and Distribution Of Your Marketing Content), it struck me how incredibly important customer evidence is to filling the content void. There are three issues that…

What’s the Big Idea?

Having worked for organizations that range from six employees to over 6000 employees, what is clearly evident is that there is value in fully comprehending and appreciating the responsibilities of every employee working for an organization;…