Your Presentation Is Not About You – 5 Tips for a Memorable Presentation

You have an upcoming presentation. You sit down to write it and what do you ask yourself? What do I want to say? What do I want to convey? Wrong. The question you should be asking yourself is, how do I make this about them? How do I get the…

What I Learned Working In The Hospitality Industry

I have recently started with Ideba after 9+ years in the Hospitality Industry. Many people ask me what I enjoyed so much about working, and why I spent roughly 80 hours per week working at a luxury hotel. I spent more time working in the…

Jack of All Trades and Master of None?

Things change as time goes by. Preferences, technologies, skillsets, and passions all evolve – so of course, businesses must also change. One company we’ve seen evolve over time is Starbucks. Initially a Seattle-based artisanal coffee bean…

Why RFPs Don’t Work in the 21st-Century

Let’s face it. RFPs are a MASSIVE time-suck for all concerned – for the team that creates them, to the team that responds to them, to the team that has to review all of the responses. They add time, complexity and bureaucracy at a time when…