In Need of Inspiration?

Some days (especially the long ones) it feels like the creative part of my brain has turned into a dried out husk. This is obviously a bad thing. As a graphic designer I generally need to be inspired and creating something. Staring blankly at…

The Year of Content Marketing

It's time to reflect back and consider how well you did in 2014.  Learn from the past and all that. This past year we can safely say the marketing world was continuously focused on great content. At the end of 2013, content was widely recommended…

Making a Difference | A Commitment to Education

[column]Ideba is committed to making a tangible difference in the lives of young learners. We are privileged to partner with JPMorgan Chase and Schoolhouse Supplies to provide classroom supplies to students at Boise Elliot School in NE Portland,…

The Impact Holiday Gift Giving Has On Advertisers

Nielson released a market research report in October (2014) on advertiser's Q4 spending – which invariably goes up during the holidays to entice last minute gift givers and holiday shoppers to purchase. Curious to see which industries are…

Thinking About a News Strategy

According to Chartbeat, a whopping 92,000 articles are posted to the web every day. The world is more connected than ever before and it’s an amazing era where everyone’s voices can be heard, and anyone with wi-fi can report the news. There…

My Favorite Ad. Ever.

Having worked in the Marketing field for over 20 years, I’m a little cynical when it comes to TV ads, and their ability to cut through the clutter. Why? So much advertising these days feels like it is trying to deliver too many messages,…