Fitting Marketing Trends to Real Life Customer Needs

What advice do you give colleagues or clients for their 2015 Marketing Plans? It’s that time of year again. Every year, marketing advice is shaped by the trends. As a member of Team Ideba, I need to be prepared to provide this same kind of…

No Excuse For Starting Your Career Late

There are innumerable webpages providing tips, tricks, and scripts for landing a first, professional job. The information is helpful, but we all know there is no fool-proof way to win over the hiring manager. This concept frustrates many job…

Why the Personal Touch Will ALWAYS Win Out

We recently executed a direct mail campaign for a NY-based client – Leitner & Getz, LLP. The concept was simple. Hand-deliver a box of award-winning brownies to attorneys throughout Manhattan, with the goal of getting an appointment.…