A Special Day for the Daily Grind

For coffee drinkers, their morning cup of joe is a non-negotiable. It’s the best part of waking up; a sacred ritual that readies us to bring on the day. Today though, unbeknownst to many, is an especially significant day for coffee lovers…

What You Pretend You Know Can Hurt You

I was recently asked to provide some young associates with my methodologies for delving into client solutions in light of customer needs to develop both marketing strategies and copy for everything from web sites to print brochures. I had no…

Why Print Isn't Dead

I recently stumbled upon a video by Ikea that humored me and got me thinking about how much I enjoy printed materials. You can watch the video here. Ikea has done a great job of highlighting the usefulness of a printed catalog while poking fun…

Why the Bad Promo Email Mobile Experience?

Do your email campaigns still focus on browser over mobile? For many companies this is a problem. After all, it can take quite a bit of strategic team planning and agreement to shift away from an email marketing format to a new one. Change can…

Advice Worth Sharing

Inspired by the article The Best Advice I Have Ever Received, in which the author provides five pieces of advice that helped him advance his professional career, I created a list of business insights that enabled me to overcome obstacles while…