Using True Social Media to Deliver Value

A lot of people think about social media as Twitter, Facebook, LinkedIn and a whole bunch of similar channels. I’ve always believed Social Media as being about connecting like-minded people through common interests and goals, and not so much…

A World Of Pure Imagination… Made For You By A Giant Corporation

Last week, the Mexican food chain Chipotle released a very compelling, emotion-generating short animated film illustrating the big bad world of processed foods, as used by many of its competitors. The video, which has already received millions…

All of the Tools at Your Fingertips

There are so many cool tools online now for effective marketing management that it's almost overwhelming. If a marketer takes a step back and takes a deep breath, they can ponder what they most need right now…and then just go get it. It really…

Logo Redesign: A Recipe for Angering Consumers?

As a general rule, people don’t like change. This can be true when it comes to brands, especially if it is a company that we are invested in and feel connected to. While there are a variety of factors that can drive a company to change their…

The Customer Research Triple Threat

One of the most powerful tools to help businesses compete is customer research. Sounds like a run of the mill statement, I know, but viewed from an online content perspective it's truly a triple threat. I was recently reminded of this during…