Dough For Thought – DIY Marketing

On an episode of How I Met Your Mother earlier this month, Actor Jason Priestly created a monster donut by stuffing a Tim Horton’s Timbit (their famous addicting donut holes) into a strawberry-filled donut. Social media exploded with reactions…

ANOMALY OR ANONYMITY?

This year’s bright crop of highly functioning lawmakers (say what?) saw it in their wisdom to continue funding the NSA spying program. Thank you! I was joyous for their wisdom, and then I woke up the next day, unable to shake my nervousness…

Keeping Your Audience Engaged Through The Long Haul

Adweek.com featured an ad campaign this week from Japan. The article is called, Meet Japan’s Most Popular Ad Family. It describes how over 6 years and 130+ spots, one company (SoftBank) has introduced a set of characters that have grown to…

Listen to What I Mean, Not What I Say!

Conducting a valuable market research interview certainly requires strategy and is not always a perfect science. It deals with perceptions, opinions and subjective thought processes by which the only way to extract honest rhetoric is through…