Brainswarming — Brainstorming Improved?

Brainstorming as a concept and a practice is something that most people are familiar with. Many companies employ this technique to solve problems and find new directions to explore. However, IdeaPaint believes that the brainstorming metaphor…

New Media Influencing Big Visions

Reading about Elon Musk’s latest invention, the Hyperloop pneumatic tube system, piqued my curiosity and made me question how emerging innovations could be advanced by online social media conversation and encouragement. It may seem like rhetoric…

A Social Media Movement: Come Hell Or High Water

In late June, my hometown of Calgary, Alberta, Canada was devastated by the worst flooding it’s seen in decades. The torrential downpour forced 100,000 residents to be evacuated from their homes and caused four deaths. Preliminary estimates…

Why Web Analytics in Isolation are Not Enough

It’s 10:00 am on Tuesday morning. You’ve bookmarked that time on your calendar each week to check out your Web stats, to see what’s working and what’s not. How are demand generation campaigns performing? You’ll also likely look at…

Every Company Has Two Sides To Their Market Image... But May Only Be Aware Of One

Every operating company has a brand image. Some companies display their brand as if it were a precious crown jewel while other companies try their hardest to change their brand image as quickly and effectively as possible. Whether you like it…