Getting Stormy with Social Media

Right after the recent tornado disaster in Oklahoma, I read about how social media has turned a slew of new folks into storm chasers [read the article here].  I saw the movie Twister and grasped the scientific community's goal of running after…

5 Ways to Start a Conversation on Twitter – And Keep it Going

Some analysts argue that traditional business conversations are happening less frequent today than they once were, but in other ways today's technology is creating new styles of conversation that extend around the world - take Twitter for…

Closing the gap between Marketing & Sales in B2B via Great Sales Enablement Tools

At Ideba, we’ve always prided ourselves on being on the leading edge when it comes to using customer insights to help identify market trends and dynamics; and to use those insights for our client’s competitive advantage. In the past six…

Wedding Planning 2.0

This year, I’ve taken on a rather large, somewhat stressful, but mostly fun extra-curricular project – planning a wedding! I started off the process feeling quite confident. Managing deadlines, working within budgets and meeting expectations…