The Web: Where Content is King

There is now an online "institute" for content marketing... and rightly so. It may still be essential to have a Web presence to be taken seriously -- meaning you DO need a site and a social media presence. The powerful online attention, however,…

Multi-Task While Maintaining Excellence

In today's competitive business world, employees are expected to multitask, working on many different projects simultaneously. Today's technology allows workers to do just that. It is no hassle for an experienced business person to be on a conference…

Why Don’t You Just Do It Yourself?

It seems like today there are more DIY’ers out there than ever before. People are finding creative new ways to get what they want, using what they already have.  Flip through any magazine or Pinterest page and you’ll find at least a dozen…

Bringing Ideba 3.0 to Life

In the past 2.25 years, Ideba has re-invented itself twice, to stay ahead of market trends, and meet the ever-changing needs of customers. My fundamental belief is that you either move and evolve ahead of the market, or ultimately it will leave…

Are Remote Workers Just “Phoning It In”?

Marissa Mayer, CEO of Yahoo, has grabbed headlines in recent weeks with her bold decision to require that all employees report daily to local Yahoo offices by June (read the memo here). The initial reaction from Yahoo employees and many business…

Modern Roller Coaster PR Challenges

Car crashes don't happen often to most of us and are typically fraught with angst and irritation when they do. In auto racing, however, they seem almost commonplace. But what happens on social media when crashes happen during a race? Apparently,…