Why So Many Mergers & Acquisitions Will Fail

Over the past few years, I have been exposed first-hand to a number of mergers and acquisitions, either directly or indirectly. There's always a set formula that typically involves attorneys, accountants and the management of both entities.…

Anti-Aging Tactics for Your Company

As human beings grow older, they often learn to be more confident, wiser, and effective in dealing with day-to-day issues. Unfortunately, older businesses don't often fare such positive results from being in the game for a long time. Companies…

Building Trust Through Testimonials

Everyone can agree that a testimonial saying that your product is reliable, high quality or good value; or that your company's service is exceptional, is way more credible than saying it yourself. So why not take a break from touting your own…

How Important is Happiness?

I am a huge fan of NPR's Planet Money podcast. I love it because they cover interesting topics about business, finance, and the worldwide economy. On a recent episode they covered the economic measurement of Gross National Happiness (GNH). While…

Measuring the Pulse Online

Last night Bing hosted what they are calling the largest live online poll in history - 12.9M votes. The live polling opened at 6:00 PM PST at the start of the United States Presidential State of the Union Address. The results are free to view…

Please Buy Me a Car?

I have had a lot of fun registering for weddings and baby showers. Randomly scanning things you want and believing someone may buy it for you is just too much fun. I like Amazon wish lists and have always made birthday and Christmas lists for…

Marketing Chasm Getting Deeper in the Digital Age

Watching the Super Bowl last Sunday, I was again reminded of how mass marketing is largely restricted to big enterprise budgets. Go Daddy, for example, is hot again around the water cooler with chatter of the "Bar Refaeli makes out with a geek"…

Trust In The Cloud

Recently I spoke with a sales consultant for a company involved in cloud computing. Armed with a fair amount of experience in marketing Cloud services, I found myself inquiring on buyer perceptions. I discovered that our experiences crossed…