Musicians Behaving Badly

As someone who dislikes reality TV, I try and pay as little attention to it as possible. Unfortunately, I haven’t been able to escape Fox’s advertisements for the new season of American Idol. Seeing these ads brought to mind the well-publicized…

Approaching the New Year

As 2013 approaches, employees and business owners collectively try to establish ways to achieve better results, higher efficiency, and more quality from time spent working. In order to do that, it's important to prepare for the future. Throughout…

The Fusion of Entertainment and Advertising

The introduction of streaming video on the web opened a door for long-form video commercials to make the scene. In 2005, BMW created a series of eight "short films" highlighting performance aspects of their car starring the actor Clive Owens…

Two Sides of the Marketing Coin for 2013

Planning for 2013 abounds with every one of my clients right now. Parceling out the limited budget for next year is a challenge in this resource-constrained climate. Consequently, marketing managers are seeking ways to be most effective with…

An Industry for Tomorrow

I read a quote today by The President of The United States on his current energy policy: "We can't have an energy strategy for the last century that traps us in the past. We need an energy strategy for the future - an all-of-the-above strategy…

Planes, Trains and Automobiles

We've all embarked on business travel at some point, and with the holidays approaching there will soon be an influx in personal travel as well. Last week, when travelling between Victoria, Portland and Seattle, I couldn't help but notice the…

Pros of a Partnership

As business decision makers continue to strategically allocate valuable resources to various parts of their company, expectations arise that paid in-house employees will deliver work especially tailored to company objectives. This mentality…

Why “Boomer Brands” Need to Evolve

In the past few years we've seen Kodak, Saab and one or two other global brands disappear. Blockbuster has a few bricks and mortar locations remaining, but may be heading the same way and even iconic North American brands like Twinkies are falling…

Share the Love

As the holidays near, and the warm and fuzzies of the season start to brew, we get an urge to share the joy and lend a helping hand to others in need. At Ideba, we support charities year-round in the communities in which we all live and work,…