"Hey! That's my idea."

One of the great things about America is that if you have an original, innovative idea for something, you can get a patent and have exclusive rights to produce it for 20 years. At least that’s how it is supposed to work. Over the course of…

The Evolution of Selling Through Television?

If you've never done it, I highly recommend buying a collection of music from a television commercial. Before iTunes, I bought a lot of music this way - a simple phone call gets you the best chart topping music, from rock ballads to country…

Black Friday: “I’m so there!” or “No way!”

We are only a few days away from the biggest shopping day of the year. So the question is will you be hitting the stores, going online, or avoiding the madness all together? I haven't decided yet if I will partake in Black Friday because I…

Making Your Company Pinteresting

Yes...it's time to integrate photography into your social media plans if you haven't already. It's true...there's a new, very real player in business social media: Pinterest. To wit, check these stats of this past week from the trackers at Experian:…

Consumerism: Cable TV vs. Internet TV

NPD (National Purchase Diary) Group, Inc. estimates that 16 percent of U.S. households don't have pay-tv service - meaning 84 percent do. In the first 6 months of 2012, .1 percent of survey respondents dropped cable because they found all the…

Are Those Real Fries?

McDonalds is a massive global company, grossing around $27 billion in annual revenue. They have undertaken various marketing campaigns over the years, but my favourite is the huge social media campaign that McDonalds Canada launched last year,…

Endorsing the New LinkedIn Changes

You've likely noticed the recent major change to LinkedIn.com - with the shift in emphasis from Recommendations to Endorsements. Does this new feature make profiles better or is it simply a means of keeping users engaged (and looking at ads)…

The Secret Behind Good (and bad) Branding

I've always been curious about what customers pay attention to when they encounter company branding. What aspects of the packaging, logo, slogan, jingle, or other form of branding do they embrace and what aspects repel them? I've done a fair…

Are You Ready to do Your Own Research?

I can quickly rattle off the answer to, "Why should I use a third-party for research?" as many researchers can: unbiased views, increased disclosure, expertise, and not wasting internal resources. Rather than offer you a pitch on why you need…