Renting Your Digital "Stuff"

I stumbled across an article recently that caused me to reflect on the way we consume media and how our relationship with it has changed in the digital age. The article (which can be read here http://www.nbcnews.com/technology/technolog/you-dont-own-your-kindle-books-amazon-reminds-customer-1C6626211)…

Are Your Employees Singing Along?

Starbucks is one of the most recognizable brands, with the luxury of not having to advertise because they have great word of mouth and extremely loyal customers (like me!). They have been able to recognize record quarter-over-quarter revenues,…

Warning: This Could Be a Lot to Absorb

Last week, a man posted a comment on the facebook page of a British maxi pad company, Bodyform, complaining about how they had misled him for years through their "lying" commercials. "There was no joy, no extreme sports, no blue water spilling…

Does it really matter if you have Klout?

The online influence rating service Klout has really taken off this past year. It's been online for a few years now but has only recently garnered a lot of buzz. With this increased visibility, an apt question for a businessperson to ask is:…

Cooper Pacific

Category: Research & Marketing Client’s Pain Point “As we continue to recover from the impacts of the 2008 economic downturn, how can we facilitate investor retention and growth?” Ideba’s Approach Qualitative research to understand…

The $221 Million Question

On a day when I received an unsolicited pitch from a Designer in India to create logos for our clients for $75 (including four conceptual approaches), I stumbled upon this InfoGraphic on the cost of logo development. http://www.fastcodesign.com/1670972/infographic-the-cost-of-a-famous-logo-from-0-to-211-million#1 So…

Recasting Brand Legacy

Disney recently released a captivating and inspirational battle cry for princesses of any age -- it is a must watch: http://www.youtube.com/watch?v=qUGnu0gXtn4 Of note, it extends the conversation that brands like Dove and Lady Gaga have been…

Advertising Overload

Some years back I discovered Hulu.com (http://www.hulu.com/). What a great place it was. You could find the latest episodes of current shows there. Watching them was a good experience without glitches. I think, there were a few commercials then…

Providence New Pregnancy Care Model Testing

Category: Consulting  Client’s Pain Point “What are the perceived benefits and barriers to acceptance for a new team-based pregnancy care model?” Ideba’s Approach Conducted a research study including 1:1 in-depth interviews with 33…

When The Going Gets Tough, The Tough Get Innovative

Entrepreneur Magazine published an interesting article this month about a big-thinking American businessman named Steve Case (http://en.wikipedia.org/wiki/Steve_Case). The article describes how this man takes companies to the top time and again…