That Don’t Impress Me Much

Interview tips for getting a job.

Dust in the Digital Attic

As I was clearing out old files on my laptop, I came across a mantra I wrote for Ideba on January 19, 2005. As I re-read, it stood as a relevant reminder of marketing in any age. With the rise of social media since this was penned, it is even…

Three Step Market Research Process to Meet Your Customer's Needs

I am the sort of person that asks for directions when I am lost. It's a simple decision for me because I trust that local residents will help if in fact they know their way around. As a market research analyst I apply the same ideology when…

Happy New Year!

September has always felt like the beginning of a new year. Though my final days of August weren't spent neatly printing my name on new pencils, or dividing loose-leaf equally into binders, every year at this time I still get that same invigorated,…

Marketing Makes Me Sweat

As a four year graduate in advertising, I am prepared for a lot of professional undertakings. But, when my company's president texted me on the way to an event with directions and a follow-up saying, "I have a surprise for you," I knew I should…

Mark Salow

Consulting

Thinking Back – Bruno Gralpois’ Presentation to the Marketing Central Victoria Group

It's been about 18 months now since Marketing Central Victoria hosted Bruno Gralpois, author of Agency Mania. Bruno's presentation attracted attendees from as far East as Saskatchewan, and as far South as Portland - and was covered extensively…

What You Didn't Know About PowerPoint

PowerPoint is a tool that is easy to use - virtually everybody who knows how to turn on a computer can create slides. However, when it comes to making presentations engaging, visually pleasing and well functioning, the pool of people gets a…