Geo-Hacking The Games

You can’t use "Olympic" or "London 2012" if you aren't an official sponsor of the Olympic Games. But Nike has done an impressive hijacking (or hacking) of that rule, creating relevance and (arguably) more poignant advertising than being a…

The Tour, in Front of the Tour

In the Tour De France, the peloton (main group of riders) races through the streets of France at an average of 25 miles per hour. At speeds this fast, the cyclists can literally blow past anxiously waiting crowds in the blink of an eye. It is…

Incentives Work

I have asked myself many times why so many Austrians like to hike. Yes, there are the Alps, but there also are many beautiful nature spots in the United States. Just think of Yosemite which has amazing hikes and yet most people never venture…

Finding the Right Pieces of the Puzzle

I had an interesting chat last week with another business owner who is battling whether to hire a new Client Service pro that has technical expertise, or strong client services skills - as in his mind he had to pick one over the other. My perspective:…

Voice of THIS Customer

We continually express to clients the importance of talking to their customers so that they can make informed business decisions. We tell people to participate in research so their voice can be heard. I personally have thought of several companies…