From the desk of the intern: To Tweet or Not to Tweet?

I was recently tasked with completing a comprehensive Social Media SWOT for one of our new clients. Before going through the analysis of the various competitor social media venues, I knew I had to have consistent standards and measurement tools…

Challenge: Explain this Data

Research is an art and a skill from considering the research design, perfecting the recruitment, to analyzing the data and reporting on the findings. As I pass on my research skills to others I find that most people find quantitative analysis…

Where You Work Determines How You Work

Working in a virtual office has been a great experience for me. Having a team that is always available and right at your fingertips, per se, is often easier to function with than that of a traditional office set up. Although working in a typical…

Design for Service to Solve Marketing Problems

Some of the most exciting projects are when we solve a marketing problem through product improvement. In a market where innovation and expansive features reign supreme, your customers are best served through excellent product design. Begin…