From the desk of the intern ... My first week back!

As Ideba's Account Coordinator and Victoria office intern, I am happy to announce that, well, I'm back! I completed my first internship with Ideba last summer, and after having finished my third year of Business studies at the University of…

The Billion Dollar Story Maker

Now that my head has stopped shaking from the $1 billion purchase of Instagram, I've started looking more closely at the touch generation of content creation tools on our mobile devices. After sharing Snapseed with a friend, her response was,…

Crafting an Effective Advertisement

In today's advertising climate, where the public is given a constant exposure to advertisements, few single ads stand out. This increases the chance of people pinning down personified mascots for what they really are... annoying and creepy (looking…

Is "Good" Enough?

Recently, I heard someone say "good enough is not good enough" when describing their approach to customer service. As someone who works for a customer driven, customer focused company, this really resonated with me. The sad truth, however, is…

Looking for a bigger soap box?

A new website called FAME is going to be giving you the chance to have your voice heard by 21 Million Twitter followers around the world - for just one day. The ambitious target was inspired by Lady Gaga who is currently the person most followed…