Why Should I Participate in Market Research?

We ask thousands of people each year to participate in research and inevitability we hear a lot of “yes” and a lot of “no.” Sometimes I feel like the annoying Animaniac character that always said, “Would you like to take a survey?” Here…

Making Peer Reviews Part of B2B Marketing

Social networking increased the influence of peer reviews over the past few years for consumer products but B2B marketers have been slow to recognize the value of peer reviews and put them to use. Reviewers have the ability to shift opinions…

Over-Thinking Client/Agency Relations

There have been a lot of stories in the past couple of years about the shifting dynamic between ad agencies and clients. Most notably, they proclaim the end of the agency for varied reasons. The end never arrives, but the discussion continues…

A Brand of Convenience

Starwood hotels recently announced that members can name their own check-in/out times. Check out the story. The amazing thing about this move is that instead of figuring out what competitive advantages their hotels could offer within the…