Seven Reasons for a Social Media Strategy

As the world attempts to wrap its head around social media, businesses feel an increasing amount of pressure to develop a social media strategy. But, like any good business people, they wonder – what’s the return on investment? We get this…

From the Desk of the Research Director

Being Research Director is all about having a passion for learning new things every day and then passing these insights onto our clients so they can improve their business. Each day is different because I am always talking to new clients, their…

Great Client Service Wins the Day!

During research studies, there are often recurring themes in terms of what is important to customers irrespective of client, industry, or geography. One that always comes up is client service, which is an extremely important consideration for…

Back to school

School is about to start again. In Austria when a child starts school he/she receives a Schultüte. A Schultüte is a decorated cone filled with candy, pencils, stickers, and much more. I still remember how excited I was to receive my first…