FortisBC Mt Hayes Event

Category: Consulting

Client’s Pain Point
“The good news is we want to celebrate the completion of our new $200M-natural gas facility.
The bad news? It’s in a remote location, you’ll need the approval of multiple decision makers and you have 4 weeks to execute.”

Ideba’s Approach

• Planned, coordinated and oversaw logistics and collateral needs during an abbreviated 4-week timeframe
• Provided comprehensive event direction, management and production – including vendor sourcing and management

Results for the Client

• A flawlessly executed event featuring over 200 senior client executives, First Nations representatives and local community leaders
• Collateral pieces are now permanently displayed on-site and throughout corporate offices

FortisBC Testimonial Video

Category: Marketing

Client’s Pain Point
“More and more of our customers are asking for proof that we can deliver integrated geoexchange solutions for multi-unit and multi-building developments.”

Ideba’s Approach
Planned and executed a series of testimonial videos that provided an un-scripted view of the energy system in action with real-world customer success stories

Results for the Client

• More Geoexchange development inquiries, and thus, revenue opportunities
• Videos influenced and elevated the quality of press for the customer’s up-and-coming development and provided valuable content for case studies and event presentations

Tsuwassen Spring video | Summit Pointe video | The Hudson video

FortisBC Sales Enablement Materials

Category: Marketing

Client’s Pain Point
“Everybody – the public, our customers, our employees – thinks we’re just the gas company. How do we get them to see we’re now so much more than that?”

Ideba’s Approach
Developed a set of customer-driven, customer-focused sales tools:

• Project overviews
• Modular presentation slides for sales use in 1-to-1 and 1-to-many situations
• Developed internal reference guides to support sales process and drive increased consistency
• Created and directed demand-generation campaign to support sales efforts

Results for the Client

• Consistent Sales message now being delivered internally and externally
• Increased sales of Alternative Energy and Integrated energy Solutions, creating a back-log of orders for fulfillment

Microsoft Virtualization Research

Category: Research

Client’s Pain Point
“Why are there so many queries into our Product Management Department – with more all the time? What’s influencing our customers’ licensing decisions?”

Ideba’s Approach

• Conducted worldwide qualitative research study, involving 1-to-1 interviews
• Provided detailed analysis of findings, identifying gaps and opportunities
• Offered actionable recommendations for how the client could decrease the number of queries coming into their PM team, and improve its position in the desktop virtualization space

Results for the Client

• A double-digit reduction in the number of queries coming into PM team
• Newly-identified internal subject matter expert for future leverage
• Incremental qualitative data that can be leveraged to improve future Windows 7 marketing campaigns

Watchguard Security Pays Campaign

Category: Marketing

Client’s Pain Point
“We have a channel incentive program in place, but there seems to be a lack of awareness of the program, with many partial sign-ups, and incomplete registrations.”

Ideba’s Approach

• Developed integrated, direct response campaign with multiple touch-points across various media, including: html emails, postcards, posters, Web banners, and social media
• Focused on the simplicity of participation and high potential for reward
• Created scalable foundation elements to support future waves of the campaign in 2012, based on learning from 2011

Results for the Client

• Double-digit increase in new registrations in the Americas
• Significant decrease in the number of incomplete registrations
• Extension of campaign into EMEA (Europe, Middle East, Asia) in Q4, 2011 and Q1, 2012 based on success in Americas

WatchGuard Seminars in a Box

Category: Consulting

Client’s Pain Point
“We need a consistent approach to recruiting, planning, marketing, and tracking seminars and webinars”.

Ideba’s Approach
Leveraged Marketo® software, created a “Seminars in a Box” campaign, which included a consistent messaging framework, value proposition, event best practices, technical instructions, communication plan and cadence, registration forms, and post event surveys. In addition to these tools, Ideba created industry-specific web banners, recruitment emails, follow ups, and more.

Results for the Client

• A consistent approach to event management, resulting in:
• Reduced time required to create materials
• More targeted and effective messaging, using a consistent tone and manner
• More qualified leads, to fuel new business development
• Increased traceability of the value of event expenditures

Providence New Pregnancy Care Model Testing

Category: Consulting

 Client’s Pain Point
“What are the perceived benefits and barriers to acceptance for a new team-based pregnancy care model?”

Ideba’s Approach
Conducted a research study including 1:1 in-depth interviews with 33 women in the Portland area and online surveys of 75 women to include both commercial and Medicaid insurance populations.

Designed multiple surveys to accommodate different respondent groups which were then analyzed accordingly to present in-depth findings.

Results for Client

• Reduced sample size requirements to decrease study costs by 33%.
• Research results identified key marketing actions that were required for the model to be adopted, such as increased education on how the program worked and information to counter existing misconceptions.

Cooper Pacific

Category: Research & Marketing

Client’s Pain Point
“As we continue to recover from the impacts of the 2008 economic downturn, how can we facilitate investor retention and growth?”

Ideba’s Approach

• Qualitative research to understand clients’ pain points, which led to a marketing strategy with increased emphasis on regular, personalized communication to inform/educate investors.
• Leveraging research to create a new value proposition, messaging framework and brand guidelines to drive consistent communications.
• Executed investor Open House as a part of broad effort to engage customers at a one-to-one level, and encourage open dialogue.

Results for the Client

• Dialogue with investors via mail, email, one-to-one meetings and an Investor Open House, has driven engagement; and acknowledgment that Cooper Pacific has not just weathered the economic downturn, but has done significantly better than many other MICs.