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Blog

A Special Day for the Daily Grind

By ideba | September 28, 2014

For coffee drinkers, their morning cup of joe is a non-negotiable. It’s the best part of waking up; a sacred ritual that readies us to bring on the day. Today though, unbeknownst to many, is an especially significant day for coffee lovers – it’s International Coffee Day! It’s a day to savor every last sip, to perhaps get a free or discounted cup on the go, and also to spend a moment or two promoting fair trade coffee and considering the challenges of global coffee growers who supply our daily elixir.

Coffee has become the second most traded commodity on earth next to oil, and it’s one of the world’s biggest crops. But coffee is a labor intensive crop that yields a very meager wage for many of the 25 million farmers around the globe. Fair Trade is changing that, providing a guaranteed minimum price, social and economic premiums, and much more. This is why it’s so important to support ethically grown and traded coffee.

With that said, as my own salute to International Coffee Day, I have dug up a number of ‘fun facts’ about coffee from across the web that you might enjoy (along with another cup of coffee): The story goes that coffee originated when a 9th century Ethiopian goat herder began experimenting after he noticed his goats becoming especially frisky after eating some coffee beans. The first webcam ever made was originally pointed at a pot of coffee in order to save the disappointment of a coffee-less trip to the staff room. All coffee in the world grows in the ‘bean belt’ between the Tropics of Cancer and Capricorn. Johan Sebastian Bach wrote an opera about a woman who was addicted to coffee. Worldwide, 2.25 billion cups of coffee are drunk every day. Just last week, President Obama made breaking news globally when he saluted two Marines with a hand that was holding a cup of coffee – how un-Americano!

 

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Partner’s current

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Executive video

FedEx

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5 new partners
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15 meetings

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Drive revenue
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Cost of birthing

increasingly
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Expectant moms
open to new
model

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on mid-wife
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1:1 interviews

with new and
expectant moms
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monitor attitudes to
new model

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Develop new,

more affordable
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for

child-birth with
extended appeal

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driven by
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around the impact
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Low awareness

of leadership in
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Design

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infographics

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Competitors trying
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Client consistently

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Primary competitor
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Significant web
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Ideba strongly believes in supporting the communities where we work and live with education initiatives, activities that promote local businesses, and best practices to support the environment.

Victoria

Ideba is pleased to give back to the city which houses its Canadian Corporate office. As a proud sponsor of Urban Development Institute (UDI) Capital Region, Ideba recently hosted The Portland Tour, inviting Victoria-based developers, city planners, as well as the mayor of Victoria, to visit with peers in Portland.
The tour’s goal focused on better understanding trends and dynamics in the development of commercial and residential real estate as it pertains to the environment and sustainability. Ideba continues to support UDI through oversight of the Communications committee and sponsoring a number of regional events.
Within Victoria, Ideba also helps University of Victoria (UVic) Bachelor of Commerce students develop and fine-tune their skills with mock interviews, internship opportunities, and co-op student placement. Ideba is thrilled to have recruited a UVic student for an internship opportunity that will transition into a full-time job at Ideba upon completion of her studies, and will be looking to do the same again next year.

Portland

For the past two years Ideba has partnered with JPMorgan Chase to provide backpacks and school supplies to local public schools that serve low-income elementary students. Ideba and JPMorgan competed with over  50 local Portland companies to see who could pack backpacks the fastest. This year, the Ideba/JPMorgan Chase team was victorious, packing at a rate of 1.67 seconds for each bag. With these donated resources, each elementary student received his or her own backpack full of school essentials to support his or her studies for the upcoming school year.
Ideba continually engages with Portland State University (PSU) to offer internships and career building opportunities for recent and soon-to-be graduates. In the past year, Ideba hired two PSU graduates.

Seattle

Upholding its commitment to the environment and the community, Ideba has volunteered time to work with Habitat for Humanity, a global organization that supplies shelter for people in need. The entire Ideba team, including employees from Victoria, Seattle and Portland came together in the Puget Sound to spend the day helping build an eco-friendly home as a model of the sustainable “home of the future” around the world. In a day’s work, the team was able to install paneling in the walls of two rooms, complete the ceiling of one entire room and create 26 cement bricks to be used by Habitat for Humanity at a later date.

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