We are a customer-driven consulting firm
combining the brightest minds
to create
Actionable Insights from Experience

Our maxims: Make an emotional connection.
Measure ourselves by the success of our customers.
Relationships matter.
Being strategic is cool. Being objective is cooler.
Grow. Get out of your comfort zone.
No-one ever complained about great service.


Change Your Mentality, Change Your Life

By ideba | April 27, 2015

I started off this year, like most, with a goal of eating healthier and spending more time exercising. I realized that I always had the same goal, but my results were not appearing as I had expected. As most people do, I had hoped that I would see my results instantly. In hindsight, I have realized that is obviously not a realistic expectation. After four months of eating healthy and constant exercising, it occurred to me that the reason I had never seen the results I wanted in the past was because I always gave up after about a month or so. I was always hoping for a quick change with quick results. I realize that was my failure. I needed to make a lifestyle change. This wasn’t something that I could do for a month and then go back to my old ways. I needed to be motivated, dedicated and ready to change my lifestyle. I needed a way to stick with it.

Some people work out and love it. I, however, did not. Running seemed like a chore to me. Nevertheless, I decided to sign up for a half marathon. I had done two last year, but had not put in the time nor effort to effectively train. I successfully finished both races, which really just meant crossing the finish line. To some, that may be ok. I didn’t really feel a sense of accomplishment. I was proud that I had finished the race, but I knew deep inside that it wasn’t good enough. This time, I needed to do something different. I searched for a half marathon training plan and went with it. I followed it as best as possible, as if the plan were my training partner that I could not let down. For this race, I didn’t even stop at the water stations. I ran the entire 13.1 miles and managed to take 30 minutes off of my time from the race I had done just 6 months before. It had occurred to me that if I had a race in mind, I would push myself to stay committed. Without that, I would give up. When I finished the race, I went home to see what I could sign up for next. Although this half marathon made me feel accomplished and really satisfied, I just didn’t know that I wanted to do another race that long. I have swam in many triathlon relays, in addition to a few full sprints and an Olympic distance on my own. These were years ago, again with no real training. Anyway, I decided to bite the bullet and signed up for a triathlon relay with my two best friends. We grew up swimming together and we also played water polo. We have been friends for over 20 years and just completed our first triathlon relay together. We even managed to come in second place! The race was incredible! So many athletes from all over the world and quite possibly even more spectators and volunteers.

Honestly, if you need a little bit of motivation, go observe one of these races. We were so inspired that we each signed up to complete sprint distances (750 meter swim, 13 mile bike, 3.1 mile run) on our own in June, July, August and September. Having a good support system is extremely critical. It definitely helps me with accountability because I know that I can’t let them down! We look forward to sharing this journey as we train, race and eat healthy together for as long as we can.

I was in a hotel gym a few weeks ago. On the wall it said, “Laziness fuels more laziness. Activity fuels more activity”. Think about that the next time you don’t want to get off the couch. It’s that easy. I am in it for the long haul and cannot wait to see how far I can push myself. In the past four months, I have managed to lose a little over 20 pounds. If I can do it, believe me, so can you. Make the change!

Read More


  • Adobe
  • Aruba Networks
  • DTI
  • EAI
  • Fortis BC
  • Iovation
  • Island Floor Centre
  • Leitner & Getz
  • Lucid Meetings
  • Microsoft
  • Modulus
  • NECI
  • SAP
  • Symantec
  • VMware
  • WatchGuard
  • Windstream



We develop animated and live-action video for product demonstrations, customer case studies, and educational stories.

Sales Tools

We build the hard-working sales advisors, configuration tools, and interactive widgets that drive customer engagement and leads.

Social Marketing

We craft conversation strategy, design and infographics for social platforms that extend your marketing and build customer interest.

Customer Insights

We learn what your customers need to improve marketing, from purchase and usage through support and satisfaction.


When you engage with Ideba, you work with senior professionals. Our consultants have deep experience, specializing in technology, and understand the importance of driving measurable results and ROI.

Meet Team Ideba: Click the LinkedIn icons to learn more about each of us, or the star icons to find out what has caught our attention recently.




Digital Experience




















Ideba strongly believes in supporting the communities where we work and live with education initiatives, activities that promote local businesses, and best practices to support the environment.

Making a Difference | A Commitment to Education

Ideba is committed to making a tangible difference in the lives of young learners. We are privileged to partner with JPMorgan Chase and Schoolhouse Supplies to provide classroom supplies to students at Boise Elliot School in NE Portland, and West Union Elementary School in Hillsboro, Oregon. We’re also pleased to provide faculty at West Union with tickets to arts and cultural events, as a “thank you” for their contribution to the lives of young students. We’ve recently extended this initiative to a school in Uganda, and are now cross-pollenating programs between there and Hillsboro, creating cultural and Arts exchange programs between the two schools. As well as providing classroom and arts supplies in Uganda for a full year, we’re thrilled to have provided solar lanterns to every student and faculty member, so that they can complete homework, and provide light to their families at the same time.

In addition to these initiatives, Ideba is also proud to continue its support for the University of Victoria’s Gustavson School of Business, where we provide paid internships as a part of the co-op program, volunteer at mock interview clinics for students and through one-on-one mentorships, and support multiple Commerce Society events throughout the year.

And in New York, Ideba supports several schools in the South Bronx, with class trips to the Metropolitan Museum of Art,

and sports equipment for boys and girls of low income families. In 2014, we worked closely with two world-class soccer players in these efforts – Jesus Navas, who represented Spain in the 2012 World Cup Final, and Bruno Zucculini, captain of the Argentinian Under 21 national team, and one of the future stars of world football.

Interested in learning more, please email davids@idebamarketing.com

Thank you




Address: 620 SW 5th Avenue, Suite 705, Portland, OR 97204
Tel: (425) 638-3797


Address: 729 Humboldt St Victoria, BC, V8W 1B1
Tel: (250) 590-6764

Contact Us

Please enter your name

Please enter a valid email address

Please enter a valid phone number

Please enter the subject of your message

Please enter a message

Your message has been sent, thank you.