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Blog

Security Runs Out

By ideba | January 27, 2015

Last year my credit card was cloned. Three times. In one year. Making 2014 a memorable year with regards to my buying habits. And last year we witnessed some of the highest profile cyber attacks to date. From Home Depot and Dairy Queen to Target and Sony, cyber warfare became a commonplace occurrence. And this is the same year that more data was being collected, the year of wearables, the year we put a smarter thermostat in our homes. The year we gave data to the cloud.

2014 was a big year for security. Cyber criminals became cyber terrorists. Sacred things like a peanut buster parfait and a James Franco film became our touchstones of terror. As the internet of things makes our network invisible, it exposes more of our data. The problem is that we are being asked to do what we can to protect ourselves. But we really can’t. And should we be the ones to do this? My bank should be doing a much better job. In my most recent hack, they had 22 days of false transactions before noticing something was wrong. But they have four years of my purchasing record, where a 3rd grader would be able to notice the variance and see that the false transactions were so radically outside of normal behavior and stop them. And the banks issuing the credit cards protect the consumer, but the big loser is the merchant. Which makes no sense, because the credit card companies have all the information. They have the power to know better and stop false transactions, but since they don’t feel the pain, they aren’t really doing a better job of stopping it.

The onus is being put on the businesses to fortify their cybersecurity, at a great cost. It is estimated that 97% of companies are already breached, and they just haven’t yet had any data exfiltrated. Great news! Last year is just a taste of what is to come. What used to be credit compromise is now nation-state conspiracy and embarrassing emails. Wait until that happens to each of us. Have a great year!

-James Rice, Digital Strategy

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David
Sly

President

James
Rice

Digital Experience

Leonce
Gaiter

Strategy/Writing

Sandra
Augustin

Design

Courtney
Jawl

Consulting

Aaron
Baldwin

Design

Mark
Salow

Consulting

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Doty

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Lee
Sumner

Research

Angie
Crowe-Pranghofer

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Consulting

Kaila
Joynes

Consulting

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Ideba strongly believes in supporting the communities where we work and live with education initiatives, activities that promote local businesses, and best practices to support the environment.

Making a Difference | A Commitment to Education

Ideba is committed to making a tangible difference in the lives of young learners. We are privileged to partner with JPMorgan Chase and Schoolhouse Supplies to provide classroom supplies to students at Boise Elliot School in NE Portland, and West Union Elementary School in Hillsboro, Oregon. We’re also pleased to provide faculty at West Union with tickets to arts and cultural events, as a “thank you” for their contribution to the lives of young students. We’ve recently extended this initiative to a school in Uganda, and are now cross-pollenating programs between there and Hillsboro, creating cultural and Arts exchange programs between the two schools. As well as providing classroom and arts supplies in Uganda for a full year, we’re thrilled to have provided solar lanterns to every student and faculty member, so that they can complete homework, and provide light to their families at the same time.

In addition to these initiatives, Ideba is also proud to continue its support for the University of Victoria’s Gustavson School of Business, where we provide paid internships as a part of the co-op program, volunteer at mock interview clinics for students and through one-on-one mentorships, and support multiple Commerce Society events throughout the year.

And in New York, Ideba supports several schools in the South Bronx, with class trips to the Metropolitan Museum of Art,

and sports equipment for boys and girls of low income families. In 2014, we worked closely with two world-class soccer players in these efforts – Jesus Navas, who represented Spain in the 2012 World Cup Final, and Bruno Zucculini, captain of the Argentinian Under 21 national team, and one of the future stars of world football.

Interested in learning more, please email davids@idebamarketing.com

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West_Union_Elementary_SchoolMpondweideba-schoolhouse

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