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Just Track It!

By ideba | July 30, 2015

I held out for a while on the wearables craze, but I ended up giving in a few months ago. The major factor that convinced me to consider a fitness tracker was the number of articles I’ve read on the dangers of sitting. As a graphic designer I sit all day; however, I play a number of sports and workout one day a week on average. Unfortunately, the articles made it clear that workouts don’t mitigate the negative effects of sitting for hours on end and I was curious about how much actual moving I was doing most days.

There were a variety of things I wanted in a fitness tracker. In addition to a pedometer and watch, I wanted heart rate data to give me a more personalized guesstimate of my caloric burn while playing sports and working out. It also needed to be durable and unobtrusive while playing sports and working out, which immediately disqualifies anything like a traditional watch. I also didn’t want to spend too much on something that I didn’t know if I would use consistently. I finally settled on a Fitbit Charge HR. Next came the important questions. Did it have any impact and was the data useful?

I found that on a typical work day I was only taking about 2,000 steps (10,000 is the minimum recommended amount). That was way less than I had anticipated and I knew that I needed to make some changes. I started by adding in short walks during my lunch and trying get up and move around for a couple minutes every hour or two during the day. With these adjustments, I average 6,000 steps on a work day and I usually hit 10,000 on days that I workout or play a sport. It occasionally even motivates me to get off the couch in the evening to go on a walk with my wife or spend a little time working outside.

One of the additional benefits is that I have a group of friends with devices and we occasionally have competitions. The competitions motivate us to be more active than normal, and the social aspect is one of the major benefits trackers have over a simple pedometer. That being said, these devices are still relatively young and both the apps and devices still have much room for improvement. I’m also curious to see if I’ll eventually lose interest in wearing the device and/or tracking the data. I’m already looking at the data less even though I continue to track everything.

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Ideba is committed to making a tangible difference in the lives of young learners. We are privileged to partner with JPMorgan Chase and Schoolhouse Supplies to provide classroom supplies to students at Boise Elliot School in NE Portland, and West Union Elementary School in Hillsboro, Oregon. We’re also pleased to provide faculty at West Union with tickets to arts and cultural events, as a “thank you” for their contribution to the lives of young students. We’ve recently extended this initiative to a school in Uganda, and are now cross-pollenating programs between there and Hillsboro, creating cultural and Arts exchange programs between the two schools. As well as providing classroom and arts supplies in Uganda for a full year, we’re thrilled to have provided solar lanterns to every student and faculty member, so that they can complete homework, and provide light to their families at the same time.

In addition to these initiatives, Ideba is also proud to continue its support for the University of Victoria’s Gustavson School of Business, where we provide paid internships as a part of the co-op program, volunteer at mock interview clinics for students and through one-on-one mentorships, and support multiple Commerce Society events throughout the year.

And in New York, Ideba supports several schools in the South Bronx, with class trips to the Metropolitan Museum of Art,

and sports equipment for boys and girls of low income families. In 2014, we worked closely with two world-class soccer players in these efforts – Jesus Navas, who represented Spain in the 2012 World Cup Final, and Bruno Zucculini, captain of the Argentinian Under 21 national team, and one of the future stars of world football.

Interested in learning more, please email davids@idebamarketing.com

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