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Blog

Outstanding Branding

By ideba | February 9, 2016

Now has never been a better time to discover and be inspired by classic branding. With the recent release of not only New York City subway brand guidelines,  NASA Graphics Standards book and others we are spoilt for design inspiration.

The New York subway book is a lesson in simplification, follow through and general design awesomeness. How anyone was able to not only make sense out of a disjointed and complicated transit system but also create a dynamic design language is an incredible feat. From station signs and directional information, anyone who’s ever visited and traversed NYC is aware of how well this iconic graphic manual has stood the test of time. Then again maybe it’s goes unnoticed and maybe that’s the power and the beauty of it.

My favorite, The NASA Standards book is a fine example how an iconic brand was able to influence our collective consciousness. Attached to space suits to rocket ships the logo, typeface and design elements helped define a golden era of space exploration and the seventies decade in general.

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When you engage with Ideba, you work with senior professionals. Our consultants have deep experience, specializing in technology, and understand the importance of driving measurable results and ROI.

Meet Team Ideba: Click the LinkedIn icons to learn more about each of us, or the star icons to find out what has caught our attention recently.

David
Sly

President

James
Rice

Digital Experience

Leonce
Gaiter

Strategy/Writing

Courtney
Jawl

Consulting

Stephanie
Vanterpool

Research

Mark
Salow

Consulting

Sarah
Doty

Consulting

Lee
Sumner

Research

Jenna
Fuchs

Consulting

Kaila
Joynes

Consulting

Community

Ideba strongly believes in supporting the communities where we work and live with education initiatives, activities that promote local businesses, and best practices to support the environment.

Making a Difference | A Commitment to Education

Ideba is committed to making a tangible difference in the lives of young learners. We are privileged to partner with JPMorgan Chase and Schoolhouse Supplies to provide classroom supplies to students at Boise Elliot School in NE Portland, and West Union Elementary School in Hillsboro, Oregon. We’re also pleased to provide faculty at West Union with tickets to arts and cultural events, as a “thank you” for their contribution to the lives of young students. We’ve recently extended this initiative to a school in Uganda, and are now cross-pollenating programs between there and Hillsboro, creating cultural and Arts exchange programs between the two schools. As well as providing classroom and arts supplies in Uganda for a full year, we’re thrilled to have provided solar lanterns to every student and faculty member, so that they can complete homework, and provide light to their families at the same time.

In addition to these initiatives, Ideba is also proud to continue its support for the University of Victoria’s Gustavson School of Business, where we provide paid internships as a part of the co-op program, volunteer at mock interview clinics for students and through one-on-one mentorships, and support multiple Commerce Society events throughout the year.

And in New York, Ideba supports several schools in the South Bronx, with class trips to the Metropolitan Museum of Art,

and sports equipment for boys and girls of low income families. In 2014, we worked closely with two world-class soccer players in these efforts – Jesus Navas, who represented Spain in the 2012 World Cup Final, and Bruno Zucculini, captain of the Argentinian Under 21 national team, and one of the future stars of world football.

Interested in learning more, please email davids@idebamarketing.com

Thank you

West_Union_Elementary_SchoolMpondweideba-schoolhouse

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