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Blog

Results of Mobilegeddon

By ideba | July 21, 2015

The results are in and Facebook is winning after Google’s Mobilegeddon search changes were implemented weeks ago.  Unless you’re a serious marketing geek you may not have heard of this event.  So, a quick explanation: on April 21st (my birthday incidentally), Google’s algorithm changed. They informed everyone about it up front so marketers could prepare.  The new formula would now rank mobile-friendly sites higher in search results. Go to cmo.com for more details.

The funny thing is Facebook ended up doing a better job of preparing for it than Google who suffered a drop in consumer ad actions. Turns out that consumers are reacting well to the ad reduction techniques that Facebook implemented for mobile users to have a better experience.

The results so far also point out something interesting: although both companies spoon you ads aligned to your interests, Facebook is better at convincing people they are more in tune with them.  Google, this may imply, is perceived as less personally connected and folks now seem less inclined to consider their recommendations.

It will be very interesting to see which way this thing turns in the longer run.  But the bottom line to professionals in marketing remains: if you’re not mobile-friendly you’re getting left further and further behind. It’s definitely time to think about your customer in a mobile way; shift your focus on how you are delivering to them; make major changes to keep up with their mobile lives.

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When you engage with Ideba, you work with senior professionals. Our consultants have deep experience, specializing in technology, and understand the importance of driving measurable results and ROI.

Meet Team Ideba: Click the LinkedIn icons to learn more about each of us, or the star icons to find out what has caught our attention recently.

David
Sly

President

James
Rice

Digital Experience

Leonce
Gaiter

Strategy/Writing

Dan
Rosen

Design

Courtney
Jawl

Consulting

Stephanie
Vanterpool

Research

Mark
Salow

Consulting

Sarah
Doty

Consulting

Lee
Sumner

Research

Jenna
Fuchs

Consulting

Kaila
Joynes

Consulting

Community

Ideba strongly believes in supporting the communities where we work and live with education initiatives, activities that promote local businesses, and best practices to support the environment.

Making a Difference | A Commitment to Education

Ideba is committed to making a tangible difference in the lives of young learners. We are privileged to partner with JPMorgan Chase and Schoolhouse Supplies to provide classroom supplies to students at Boise Elliot School in NE Portland, and West Union Elementary School in Hillsboro, Oregon. We’re also pleased to provide faculty at West Union with tickets to arts and cultural events, as a “thank you” for their contribution to the lives of young students. We’ve recently extended this initiative to a school in Uganda, and are now cross-pollenating programs between there and Hillsboro, creating cultural and Arts exchange programs between the two schools. As well as providing classroom and arts supplies in Uganda for a full year, we’re thrilled to have provided solar lanterns to every student and faculty member, so that they can complete homework, and provide light to their families at the same time.

In addition to these initiatives, Ideba is also proud to continue its support for the University of Victoria’s Gustavson School of Business, where we provide paid internships as a part of the co-op program, volunteer at mock interview clinics for students and through one-on-one mentorships, and support multiple Commerce Society events throughout the year.

And in New York, Ideba supports several schools in the South Bronx, with class trips to the Metropolitan Museum of Art,

and sports equipment for boys and girls of low income families. In 2014, we worked closely with two world-class soccer players in these efforts – Jesus Navas, who represented Spain in the 2012 World Cup Final, and Bruno Zucculini, captain of the Argentinian Under 21 national team, and one of the future stars of world football.

Interested in learning more, please email davids@idebamarketing.com

Thank you

West_Union_Elementary_SchoolMpondweideba-schoolhouse

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