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Blog

Apple Descends to the Lifestyle Market

By ideba | March 23, 2015

Marketing and branding can do good things. They can work to provide information on products and tools that businesses or individuals might need, find useful, or just plain want. That’s all great.

However, marketing and branding can go seriously wrong. I have noticed that most items billed as “lifestyle” products seem aimed at the insecure and/or status conscious, or those who wish, one day, to be able to afford such insecurity and status consciousness.

Type “lifestyle items” into Google and you get sites peddling $9 Ferragamo shoe wipes, and $400 laptop cases. Of the lifestyle brand, Wikipedia states, “customers believe that their identity will be reinforced or supplemented if they publicly associate themselves with a lifestyle brand or other symbol-intensive brands.”

Luxury brands provide “lifestyle accessories,” so that your cufflinks can match your car, the assumption being that your car is not just transportation—even luxurious transportation—but a reflection of your existence as a being.

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When you engage with Ideba, you work with senior professionals. Our consultants have deep experience, specializing in technology, and understand the importance of driving measurable results and ROI.

Meet Team Ideba: Click the LinkedIn icons to learn more about each of us, or the star icons to find out what has caught our attention recently.

David
Sly

President

James
Rice

Digital Experience

Leonce
Gaiter

Strategy/Writing

Sandra
Augustin

Design

Courtney
Jawl

Consulting

Stephanie
Vanterpool

Research

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Salow

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Doty

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Lee
Sumner

Research

Jenna
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Kaila
Joynes

Consulting

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Ideba strongly believes in supporting the communities where we work and live with education initiatives, activities that promote local businesses, and best practices to support the environment.

Making a Difference | A Commitment to Education

Ideba is committed to making a tangible difference in the lives of young learners. We are privileged to partner with JPMorgan Chase and Schoolhouse Supplies to provide classroom supplies to students at Boise Elliot School in NE Portland, and West Union Elementary School in Hillsboro, Oregon. We’re also pleased to provide faculty at West Union with tickets to arts and cultural events, as a “thank you” for their contribution to the lives of young students. We’ve recently extended this initiative to a school in Uganda, and are now cross-pollenating programs between there and Hillsboro, creating cultural and Arts exchange programs between the two schools. As well as providing classroom and arts supplies in Uganda for a full year, we’re thrilled to have provided solar lanterns to every student and faculty member, so that they can complete homework, and provide light to their families at the same time.

In addition to these initiatives, Ideba is also proud to continue its support for the University of Victoria’s Gustavson School of Business, where we provide paid internships as a part of the co-op program, volunteer at mock interview clinics for students and through one-on-one mentorships, and support multiple Commerce Society events throughout the year.

And in New York, Ideba supports several schools in the South Bronx, with class trips to the Metropolitan Museum of Art,

and sports equipment for boys and girls of low income families. In 2014, we worked closely with two world-class soccer players in these efforts – Jesus Navas, who represented Spain in the 2012 World Cup Final, and Bruno Zucculini, captain of the Argentinian Under 21 national team, and one of the future stars of world football.

Interested in learning more, please email davids@idebamarketing.com

Thank you

West_Union_Elementary_SchoolMpondweideba-schoolhouse

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